CURAPROX HOUSE OF MOUTH EVENT IS COMING TO SOUTH AFRICA

SWISS oral healthcare brand Curaprox, is bringing its global House of Mouth campaign to South Africa on 15 October 2026, designed to educate consumers about the importance of oral health and the role it plays in everyday wellbeing.

House of Mouth is a first-of-its-kind experiential event designed to position oral health as a fundamental pillar of overall health and wellbeing.

Anchored around the theme “Healthy Mouth = Healthy Body,” the campaign seeks to elevate oral care beyond hygiene by demonstrating its direct connection to physical health, nutrition, beauty, confidence and wellness.

Built around the belief that the mouth is an important starting point for understanding overall health, the campaign will encourage consumers to better understand their oral health needs and adopt effective routines.

Commenting on the campaign, Richard Meyer, Managing Director of Curaprox South Africa said, “Bringing House of Mouth to South Africa is an exciting opportunity for Curaprox to deepen our connection with consumers and encourage more meaningful conversations around oral health. We want to help people understand that oral care is not simply a routine, but an important part of looking after their overall wellbeing.”

“We want to move oral care beyond the bathroom mirrors and into everyday lives. We want to educate consumers on simple habits about oral care that can support their overall gut health and routines that can help people become more proactive about their oral health and recognise the importance of prevention,” adds Meyer.

Known for its distinctive aesthetic, colourful toothbrushes and toothpaste variety of flavours, Curaprox has built a reputation around the idea that oral-care products should not only work effectively but should also be thoughtfully designed around the needs of the mouth.

Curaprox works with dental experts to amplify their messaging and promote practical and personalised approaches to oral-care prevention.